1.5 - Franchises & Social Enterprises
The features of franchises
A franchise is a business arrangement where one company (the franchisor) permits another operator (the franchisee) to operate under its established name. This model suits individuals who wish to manage a business without developing their own original concept.
What franchisors provide to franchisees
- A permission to use the established brand name for trading.
- An initial setup kit, including guidance, recommendations, and necessary tools.
- Instruction on how to run the business and use its processes.
- Supplies, tools, and additional assistance.
- Promotional campaigns coordinated across all outlets.
- A designated territory to avoid rivalry from nearby franchisees of the same brand.
What franchisees pay to franchisors
- An initial lump-sum payment to start.
- Regular charges, often calculated as a percentage of revenue.
- Contributions towards advertising expenses.
- Costs for supplies, tools, and goods provided by the franchisor.
Advantages of franchises for franchisees and franchisors
Franchising offers benefits and drawbacks for both parties involved.
Advantages for franchisees
- Reduced chance of failure due to an established and verified approach.
- Access to ongoing assistance and resources.
- Foreseeable expenses during the initial phase.
- Benefit from widespread promotional efforts.
Disadvantages for franchisees
- Earnings must be divided with the franchisor.
- Binding agreements that limit flexibility.
- Restricted autonomy because of rigid guidelines.
- Potentially high entry costs compared to independent startups.
Advantages for franchisors
- Quick expansion without managing every location directly.
- Lower financial outlay for growth compared to opening company-owned sites.
- Franchisees assume part of the operational risks.
- Franchisees often show greater commitment than typical staff.
Disadvantages for franchisors
- Income is split with franchisees.
- Ineffective franchisees could harm the overall brand image.
- Franchisees might source goods from alternative suppliers, affecting quality control.
- Expenses for aiding franchisees can become substantial.
The key characteristics of social enterprises
A social enterprise is an organisation focused on enhancing human or environmental welfare, such as through charities. These entities prioritise societal benefits over maximising returns for owners, often called not-for-profit or non-profit groups.
Main features of social enterprises
- Primary goal is to boost well-being for people or the planet, not to increase owner wealth.
- Defined by a specific mission related to social or ecological issues.
- Main revenue comes from sales, contributions, or other trading activities.
- Majority of surplus is reinvested into the mission.
- Controlled primarily to advance the social objectives.
- Operate with responsibility and clarity, explaining actions and being open to scrutiny.
Types of social enterprises
Social enterprises come in various forms, each with distinct ownership and operational structures.
Cooperatives
Cooperatives are managed and owned by their members. Members purchase shares, granting them rights to vote for leaders. Surpluses are distributed among members.
Types of cooperatives:
- Consumer cooperatives - Owned by customers, who collaborate to enhance their buying influence.
- Retail cooperatives - Groups of retailers working together to strengthen their market position.
Worker cooperatives
Worker cooperatives involve ownership shared among staff. Employees participate in both output and choices. Workers receive portions of earnings and invest by acquiring shares. Worker cooperatives are common in sectors like farming or production.
Charities
Charities collect funds to support community causes and assist vulnerable populations. They depend mainly on gifts for income.
How charities raise money:
- Host events like local markets or supported challenges to raise money.
- Some run commercial activities, such as stores offering second-hand goods.