2.5 - Social & Cultural Influences
Social learning theory and its role in gender development
Social learning theory provides a framework for understanding how gender behaviours are acquired through observing and imitating others. This theory highlights the importance of social interactions in shaping a child's perception of gender roles within their environment.
Key mechanisms of social learning in gender development
- Observation and imitation - Children watch and replicate the behaviours of those around them, especially individuals of the same gender they identify with, such as boys copying their fathers or girls mirroring their mothers.
- Identification with role models - Children tend to form connections with and emulate role models of their own gender, integrating these behaviours into their understanding of what it means to be male or female.
- Reinforcement of behaviour - Gender-appropriate actions are often encouraged through positive reinforcement, such as praise, or negative reinforcement, like reduced criticism, which promotes the adoption of typical gender behaviours.
Evidence of social influences from parents and peers
Parental influence on gender behaviour:
- Descriptive language - Research by Rubin et al. (1974) revealed that fathers often describe newborn girls with terms like 'soft' and 'beautiful', while using 'strong' and 'firm' for boys.
- Differential treatment - Culp et al. (1983) observed that women interact differently with babies based on perceived gender, speaking more to those dressed as girls and physically engaging more with those dressed as boys.
- Response to needs - A study by Iron-Stewart (1988) showed that adults comfort crying baby girls more quickly than boys, expecting boys to be more resilient, and mothers are more likely to assist daughters with tasks than sons.
Peer influence on gender behaviour:
- Preference for same-sex peers - Maccoby and Jacklin (1987) found that children as young as three years old gravitate towards playmates of the same gender.
- Self-segregation - Maccoby (1990) noted that children naturally separate themselves by gender during self-organised activities.
- Reinforcement by peers - Lamb and Roopnarine (1979) discovered that nursery-aged children promote gender-appropriate behaviours among peers while discouraging actions deemed inappropriate for their gender.
Limitations of social learning theory in explaining gender
- Lack of correlation in early years - Smith and Daglish (1977) found no link between parents' stereotypical views on gender behaviour and the gender-typical actions displayed by their 1-2-year-old children.
- Origin of stereotypes - The theory fails to address how gender stereotypes initially emerged within society.
The influence of media on gender roles
Media, including television, films, magazines, and video games, often portrays men and women in stereotypical ways, significantly impacting how children perceive and adopt gender roles.
Ways media shapes gender perceptions
- Stereotypical portrayals - Media frequently depicts characters in ways that reinforce traditional gender norms, such as women as nurturing and men as assertive.
- Imitation of media models - Children may copy the gender-specific behaviours they observe in media content.
- Reinforcement through narratives - Stories in media often reward characters for gender-typical actions and penalise those who deviate from these norms, further embedding stereotypes.
Research on media impact - Williams (1986)
- Method - Conducted a two-year natural experiment comparing a town newly introduced to television (referred to as Notel) with a neighbouring town already exposed to it (Multitel), examining levels of gender stereotyping among children.
- Results - Initially, children in Notel exhibited fewer gender stereotypes compared to Multitel. After television was introduced, stereotyping in Notel increased to levels similar to Multitel.
- Conclusions - This suggests that television exposure significantly enhances gender stereotyping, underlining media's role in socialising gender norms.
- Evaluation - The study benefits from high ecological validity due to its real-world setting, providing a realistic insight into media influence.
Supporting evidence - Leary (1982)
- Identified a relationship between the amount of television watched by children and their tendency to hold gender stereotypes.
- This reinforces the findings of Williams.
Cross-cultural research into gender differences
Studying gender roles across various cultures helps determine whether these roles stem from biological or social origins. Similarities suggest biological influences, while differences point to social and environmental factors.
Study supporting biological explanations - Whiting and Edwards (1988)
- Method - Observational study examining children's behaviours in diverse countries including the USA, Mexico, Japan, India, the Philippines, and Kenya.
- Results - Consistent gender-typical behaviours were observed, aligning with Western stereotypes:
- Girls showed more nurturing tendencies compared to boys.
- Boys displayed greater levels of aggression than girls.
- In cultures where children contributed to family tasks, gender differences were more pronounced, with girls handling domestic chores and boys working outside, often with livestock.
- Conclusions - The uniformity of gender roles across cultures supports a biological basis for these behaviours, aligning with the nature perspective in the nature-nurture debate.
Study supporting social explanations - Margaret Mead (1935)
- Method - Ethnographic research with an in-depth analysis of gender roles within three distinct tribes in Papua New Guinea.
- Results - Each tribe exhibited unique gender roles that differed not only from Western norms but also from one another.
- Conclusions - These variations indicate that cultural and environmental factors significantly shape gender roles, supporting a social explanation over a purely biological one.
Challenges in cross-cultural research - ethnocentric bias
Researchers may unintentionally interpret behaviours through their own cultural lens, potentially skewing findings and conclusions about gender roles in other societies.
The impact of childcare responsibilities on gender roles
Across many societies, women predominantly handle childcare duties, a division that influences broader gender roles related to work, finances, and personal freedom.
Evidence of gender division in childcare
Katz and Konner (1981) cultural analysis:
- Method - Investigated childcare responsibilities across 80 different cultures.
- Results - In 90% of these cultures, women were primarily responsible for raising children.
- Conclusions - This widespread pattern suggests a deep-rooted gender division that shapes other societal roles.
D'Andrade (1966) task allocation study:
- Method - Analysed task distribution across 224 societies to identify gender-specific roles.
- Results - Consistent patterns emerged:
- Male-dominated tasks - Included travelling far from home, crafting weapons, and hunting.
- Female-dominated tasks - Involved sewing and mending clothes, cooking, and creating household items.
- Conclusions - These differences highlight how societal expectations around gender influence task allocation.
Theoretical perspective on childcare and gender roles - Segal (1983) hypothesis
- Proposes that disparities in gender roles are closely tied to the varying levels of involvement in childcare between men and women.
- Suggests that childcare responsibilities may be a fundamental driver in establishing and maintaining gender role differences across cultures.