7.12 - Barriers to Communication
The meaning of barriers to communication
Barriers to communication are factors that stop a message from being received or properly understood. Such barriers often affect larger organisations more severely, especially those with multiple sites or several layers of management.
Reasons why barriers to communication occur
Communication barriers can arise from various sources, often linked to how messages are sent, received, or affected by external factors. These issues are grouped into three main categories: problems in the communication process, negative attitudes among those involved, and physical obstacles.
Failures in the stages of the communication process
- Inappropriate choice of method - Using a verbal approach, like a phone call, for detailed technical information that would be better suited to diagrams or written reports.
- Issues with message format - Providing spoken instructions for complicated procedures when a written version would help avoid forgetting key steps.
- Lack of clarity in messages - Vague phrasing, such as "handle this task quickly," which could be taken as needing completion by the end of the week instead of right away.
- Use of specialised terminology - Employing industry-specific jargon in communications to international teams without providing explanations or translations.
- Overloading with information - Including too much detail in a document, like a lengthy report, which hides important points and confuses the reader.
- Extended communication paths - Messages passing through many levels in a large company, where each step risks altering or losing parts of the original information.
Poor attitudes of senders or receivers
- Lack of trust - If a manager has given unreliable information before, staff might ignore or doubt future messages.
- Low motivation among receivers - Workers who feel left out of decisions may view new requests for their opinions with suspicion.
- Problems with message handlers - Supervisors who lack enthusiasm might change or hold back details, such as customer opinions, before passing them on.
- Bias from the sender - A leader who undervalues certain employees may fail to confirm if they have grasped essential instructions.
Physical reasons for barriers
- Environmental challenges - Noisy settings, such as factories with loud machinery, that make it hard to hear spoken messages clearly.
- Distance between locations - Teams spread across countries or regions, where time zones and separation hinder direct interaction, even with tools like video calls.
Ways to overcome communication barriers
Managers can take specific actions to reduce or eliminate barriers, improving the overall effectiveness of information sharing in a business. These steps focus on clarity, efficiency, and building positive relationships.
Steps managers can take to reduce barriers:
- Create messages that are straightforward, exact, and include enough detail without overwhelming the receiver.
- Shorten the path of communication to minimise the risk of distortion.
- Confirm that everyone understands how the communication channels work.
- Include opportunities for feedback to quickly identify and fix any issues with message reception or comprehension.
- Build trust between those sending and receiving messages, for example by fostering a company culture that values all employees' input.
- Adapt physical settings to suit the type of communication, ensuring messages can be seen or heard without interference.