13.4 - Managing Organisational Culture
The concept and importance of organisational culture
Organisational culture refers to the shared values, beliefs, and norms that guide how employees behave and interact within a company. It shapes the overall working environment and influences daily operations.
Ways organisational culture is created and reinforced
Organisational culture develops through various internal mechanisms that align employee actions with company expectations:
- Company rules and policies - Formal guidelines that dictate acceptable behaviour and procedures.
- Managerial attitudes and behaviour - Leaders set the tone by modelling expected conduct, which employees often emulate.
- Recruitment policies - Hiring individuals whose values match the existing culture to maintain consistency.
Methods to identify organisational culture
Culture can be observed through key indicators that reflect the company's underlying values:
- Heroes - Individuals who embody the organisation's ideals and are celebrated as role models.
- Stories - Repeated narratives about past events or achievements that highlight important principles.
- Symbols - Visual or verbal elements, such as mottos, logos, or slogans, that represent core beliefs.
- Ceremonies - Events like team-building activities or award presentations that reinforce group identity.
Effects of organisational culture on business operations
Organisational culture significantly influences how decisions are made and how employees perform their roles:
- Staff behaviour and decision-making - Guides employees in choosing actions that align with company norms, affecting ethical choices. For example, if a worker achieves targets through dishonest practices and is rewarded, it may foster a culture that prioritises immediate gains over ethical standards and long-term reputation.
- Planning and strategy - Influences the setting of objectives and the development of business strategies by shaping attitudes towards risk and innovation.
- Overall expectations - Establishes norms for how tasks should be approached, impacting motivation and productivity.
Strong and weak organisational cultures
Cultures vary in strength based on how well employees align with the company's values, affecting supervision needs and employee retention.
Strong culture
A strong culture occurs when staff broadly accept and embrace the organisation's values, leading to cohesive operations.
Characteristics and advantages:
- Reduced supervision - Employees internalise company norms, requiring less oversight to perform effectively.
- Increased loyalty - Staff feel connected to the organisation, resulting in lower turnover rates.
- Higher motivation - Shared values boost engagement, which enhances productivity and job satisfaction.
Weak culture
In a weak culture, employees do not fully share the company's values, often needing external enforcement to comply.
Characteristics:
- Reliance on policies - Behaviour is controlled through strict rules rather than internal motivation.
- Potential for disengagement - Lack of alignment can lead to lower morale and higher conflict.
Handy's model of organisational culture
Charles Handy's 1993 model categorises organisational cultures into four types, each with distinct structures, decision-making processes, and responses to change.
Power culture
Power culture centres authority in a small group, often leading to quick but potentially inflexible decisions.
Features:
- Centralised decision-making - A few key individuals hold most power, with limited delegation.
- Challenges with growth - Becomes harder to manage as the business expands.
- Resistance to change - Employees may distrust leaders perceived as disconnected, fostering opposition to new ideas.
Role culture
Role culture emphasises defined positions and hierarchies, common in structured environments.
Features:
- Specific roles and responsibilities - Authority is tied to job titles in bureaucratic setups.
- Decision-making from the top - Senior managers control choices, with poor inter-departmental communication.
- Slow adaptation - Avoids risks and responds sluggishly to change, as staff are accustomed to fixed routines.
Person culture
Person culture prioritises individual autonomy, often seen in professional settings.
Features:
- Independent operations - Employees pursue personal goals within a loose structure.
- Joint decision-making - Choices are made collectively, but change is tough when personal interests conflict.
- Common in partnerships - Prevalent in fields like law, accountancy, or medicine where expertise drives objectives.
Task culture
Task culture focuses on project-based work, promoting flexibility and teamwork.
Features:
- Project-oriented teams - Small groups form for specific goals and dissolve afterward, potentially causing resource disputes.
- Translation of objectives - Converts broad company aims into targeted tasks.
- Adaptability to change - Staff see shifts as routine due to fluid structures, reducing resistance.
Other types of organisational culture and their impacts
Beyond Handy's model, organisations may exhibit cultures that emphasise innovation, customers, relationships, or competition, each affecting different stakeholders.
Additional types of organisational culture
- Entrepreneurial culture - Promotes creativity and the pursuit of new opportunities to generate income.
- Customer-focused culture - Bases decisions on customer needs and feedback to enhance satisfaction.
- Clan culture - Treats the organisation like a family, with leaders acting as mentors to foster loyalty.
- Market culture - Emphasises rivalry, both within the company and against external competitors, to drive performance.
Culture influences various groups connected to the business, shaping their experiences and outcomes.
Changing organisational culture: reasons, factors, and challenges
Organisations may need to alter their culture to adapt to new circumstances, though this process involves specific drivers and obstacles.
Reasons for changing organisational culture
- New leadership - Incoming managers may introduce preferences that shift existing norms.
- Enhancing competitiveness - Adapting culture to better respond to market demands and rivals.
Factors influencing cultural change
Several elements can prompt or shape the evolution of an organisation's culture:
- Business expansion - Growth often requires new hires, diluting or altering the original culture.
- Achieved success - Prosperity may lead to more formal, less flexible structures.
- Multinational operations - Exposure to diverse national cultures can blend or conflict with the company's norms.
- Strength of existing culture - A deeply entrenched culture increases resistance to modifications.
Challenges in changing organisational culture
Shifting culture is often difficult due to human and financial factors:
- Employee resistance - Long-serving staff may oppose changes that disrupt familiar ways of working.
- Complexity of attitudes - Altering deeply held beliefs and behaviours requires time and effort.
- Financial costs - Involves expenses for training, process updates, and rebranding.
- HR adjustments - Necessitates changes in recruitment, onboarding, and reward systems to support the new culture.